Wal-Mart Globalization Strategy Story line:
•Background and general globalization strategy
oThings like procession spectrum – where is Wal-Mart regional /global etc . oInternational growth strategy like – JV and Obtain
oDiscussion market level, organization level, the positive effect
oDiscuss brief summary of basic globalization
•Latin America ( Andy), Europe( Kim), Asia Markets( Phani) – oWhat are things that Wal-Mart done efficiently to adopt?
Bringing in company processes that have been very good in US and taking on them to the Asian markets is a successful thing. The business processes which can be standardized incorporate store managing, people supervision, distribution systems, procurement and IT facilities As the distribution devices are not matured in Asian markets Wal-Mart effectively adopted an education program to get farmers at India and China and helped them to offer constant quality in fruits and vegetables. This kind of helped trustworthiness of the store and confidence inside the customer. The direct buys from maqui berry farmers raised the standard of living of maqui berry farmers by giving more stable income and Walmart selling constant quality in its super market segments Adaptation of local marketplaces and local taste is a big a thing in retail and Wal-Mart has done this extremely successfully in China. Several key examples include selling smaller sized quantities of foods since there is no refrigeration oWhat were the short comings in all the market?
Short comings incorporate process failures that included backlash against Wal-mart by mixing wrapping of Organic and natural meat and non-Organic meats Wal-mart failed completely in SouthKorea when it was not powerful in understanding neighborhood market needs but was more operating just like a westernized shop. In The japanese Walmart attempted to implement low priced strategy and distribution strategy similar to market segments in America – ALL OF US, Mexico and Canada. In Japan the majority of the suppliers to get retailers will be local and it is very hard to break those...