Rural Promoting of Consumer Durables

 Rural Promoting of Client Durables Essay

Rural marketing of consumer durables

A study of two Taluka

Desk of Content material

1 . Exec Summary……………………………………… installment payments on your Introduction……………………………………………….. three or more. Overview of the Auto segment………………………… 4. Review of Literature……………………………………… a few. Objective in the study………………………………… 6. Scope with the study……………………………………….. six. Research methodology…………………………………. 8. Restriction of the study………………………………….. 9. Car's Profile……………………………………………….. 15. Finding and Analysis……………………………………. 10. Cross Tabulation…………………………………………. 12. Conclusion………………………………………………… 13. Annexure…………………………………………………...

Executive brief summary

The rural industry has changed substantially in the past one decade. About ten years ago, the rural market was more unstructured and was not a prioritised focus on location for corporates. Hardly any companies, generally the agro-based ones, had been concentrating in these markets. All their were zero innovative strategies and marketing campaigns. A distribution program did exist, but was feeble. Illiteracy and lack of technology were the other factors resulting in the poor reach of products and lower level of awareness amidst villagers. Gradually, corporates noticed that there were saturation, firm competition and clutter in the urban market, and a requirement was gathering in countryside areas. Seeing the huge potential of 75 percent Indians residing in rural areas, they started focusing on these kinds of unexplored, high-potential areas.

What is countryside market:

There is different classification for countryside market.

(a)As per the newest census, the rural market has been defined as an area where in which the population is definitely not more than 5000, the denseness of inhabitants is only 400 every square kilometres and at least 75% of male functioning population is usually engaged in culture. (b)A simple definition from marketers look at would be " any marketplace that completely in the location with below 100000 human population, low denseness of inhabitants and without significant infrastructure establishments in countryside market ” (c)Most businesses in FMCG would define rural as any place with population upto 20000. (d)Consumer durables businesses would consider any city with a inhabitants below 500000 as non-urban.

Objectives:

•To find out ordering patterns of consumer durables in rural marketing. •To find out the actual challenges and opportunities in rural industry. •To know the dimensions of the different promoting stratergy used in rural marketplace for the consumer durables. •To know the buyer behavior pertaining to consumer durables in non-urban market. •To know the future perspectives of consumer durables of rural market in consumer durables.

CONSUMER DURABLE GOODS

SURVEY'

a comprehensive Survey of industries in the consumer durable products sector., depending on feedback and interaction with representatives of consumer durables industry, sibling industry organizations, associations, Gov departments and public sector undertakings, reveals that sector can be poised for a quantum start due to technical improvements, dropping prices as a result of competition, hostile marketing and suffering import charges.

The Survey reflects the changing mechanics of consumer behaviour extravagance goods are now being perceived as requirements with higher disposable incomes being used on lifestyle items. There is a visible shift in the consumers' preference in favour of higher-end, technologically superior branded products, the demand becoming spurred by increasing buyer awareness and preference achievable models. This shift is usually explained by the growing tendency of products staying manufactured in the organized sector of the economy and the reducing down from the price differential box between branded and non-branded goods. Competition has pressured companies to supply efficient after sales service and support which, in turn, has swayed consumer preference for branded goods.

The Review highlights the positive growth developments in consumer durable segments white products and electronic devices during April-March 2004-05 and points to...

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