Media's Portrayal of Men and Women's Connection Styles and Reality


Approaches to understand one another in an imperfect world

By simply Jacob Chavez

Psychology of Gender

Aug 11, 2000

We see many ways that the popular media uses gender stress everywhere. The reality is that sexual intercourse sells, we can say that. The challenge that advertisers confront is: Using it best. Some advertisers do this a lot better than others and the ones that truly have an understanding of male or female tensions will, in the end, offer the most. Inside my last daily news, I explored how the company Abercrombie and Fitch uses gender tensions to sell all their clothes. They may have become among the list of masters in advertising as well as the business in booming. That they cater to young adults and youngsters only for one particular powerful cause: It is at this young age in which the intimate tensions among male and female are greatest. Abercrombie and Fitch finds their market.

At the same time as they prey on guy female stress, they also established the standard for what provides these people, that is, they show these types of girls and guys who also are noticing each other. The photos deliberately express a form of criticism in the eyes of those models, which in turn, in turn, pushes self-consciousness, which can be closely relevant to insecurity. This self-consciousness will keep the standard of what ‘cool' is, frequently in check. In this manner they generate an effective cycle, which is almost self-sustaining.

The advertisements display primarily, youngsters who seem not to maintain committed associations. While frequently they will display a couple which usually, in the identified fantasy, apparently share a lot of level of determination, never can they show any intimate relationship, which has gone further than that primary spark. The reasons for this really are a bit unhappy. My contention is that the young generations, where the ads appeal, have grown up in a period in which divorce rates are high and marriages are often unsatisfying. A lot of us have been elevated within a residence where father and mother didn't live a Brady Bunch life-style. So , therefore , viewing married people may carry negative associations.

What the marketers do display is delight, satisfaction and content. All which are focuses on for most everyone. In a category called Fine art and Individual values, every students where asked to rate the aspects that they can felt were the most important to them. Almost half of the school responded with the number one value being joy. The value of joy is all covering and bears beneath this powerful suitcases which can identify the fulfillment of our lives as a whole. What exactly is it that yields fulfillment and content in a permanent way? How do we strive for this and keep by giving up upon it in our everyday lives?

In my first paper, I actually explored just how most individuals inherently reach a point in their lives where they desire a companion. All of us reach an area where the ‘playing' and the ‘dating game' just aren't because fun any more and whatever we want is definitely commitment and stability. It is shown through the analysis of Scanzoni and Scanzoni (1988) there are three major reasons why we come to this point. They are " companionship (someone to be in his campany and do points with), empathy (someone whom listens, understands, and cares), and physical affection (someone with to whom love may be expressed through touch, caresses, and sexual intercourse)" (p. 314) These types of three reasons behind desiring a constant, solitary mate are powerful ones which in turn provide very much security. They must be understood as a healthy, two way dependency which can, and I express, brings joy and satisfaction.

Fulfillment with a determined intimate relationship can be firmly linked to the level and top quality to which these kinds of aspects are satisfied. All of us bring around expectations these desires end up being mutual, anticipate that they are satisfied and wish that they are transcended. So an amount of fulfillment can be associated with subjective thoughts that the marriage provides more rewards than costs, to...