FUNDAMENTALS OF MARKETING
NAME: | IDENTIFICATION NO .:
NURUL ASHIKIN BINTI KUSMANDI| 2012455422
WAN NURUL HURIL вЂAIN BINTI WAN HUSSIN| 2012277562
ANIS ATHIRAH BINTI ANUAR| 2012234688
MUHAMMAD FARIS BIN ABD RAHIM| 2012488368
FARIS IMADI BIN ABD WAHAB| 2012800118
PUAN NOOR AMALIA BINTI OTHMAN
Date: 12-15 MARCH 2013
Alhamdulillah, we are very grateful to the Almighty God, who have bequeathed us the need to finish our project about " Nestle MiloвЂќ which is attached to ourВ scheme Summary of Marketing, MKT260. Here, we wish to take this opportunity to express our highest gratitude and compliment to individuals who are involved directly or indirectly in this assignment especially our beloved Miss Noor Amalia bt Othman which can be our MKT260 lecturer.. Through this assignment, all of us examine thatВ the important with the marketing strategies forВ the international organization like Nestle. Among the BBC global best 30 brands, we have evaluation of how a product's sales are influenced by brand name, weighted to get market management, stability and ability to combination national edges. The consumers are not aware of theirВ origins. Close to, the product's prices usually reflect their proper worth in the eye of the buyer. It's always not a good idea that the strategy of offering affordable prices is to enter the advantaged economies and to pay the expense for the unknown quality ofВ their products. Thank you to all people who are involved in making each of our assignment an excellent one and may all your help and effort are blessed.
Nestle SA, the planet's leading food manufacturer and the market leader in the two coffee and mineral water, produces a wind product selection including well prepared dishes and cooking assists, milk-based items, cereals, quick coffee, pharmaceutical drugs and baby foods. Nestle SA is a publicly owned or operated company, with subsidiaries across the globe. It web page addresses in 104 countries. It is also the earth largest foodstuff and refreshment company with $71 billion in annual sales many 230, 000 employees around the world. It marketplaces some 8000 brandsВ that include instant caffeine. Remarkably, its products are sold in every single country on the globe, including in North Korea. Nestle cover of arms, the bird's nest, which usually refers to his name, has become a mark for these products being a secure care for their very own consumer product safety and quality. R and d based innovation capacity and strong brands are goal forВ Nestle.
Milo isВ a milk beverageВ with chocolates and malt, В producedВ by NestlГ© and provided by Australia. It absolutely was developed by Jones in 1934. Milo is alsomanufacturedВ inВ otherВ countries, В includingSingapore, Malaysia, China, Thailand, Dalam negri, Philippines, Vietnam, NewВ Zealand, HongВ Kong, India, Asia, В Jamaica, Trinidad & Tobago, Chile, Republic of colombia, Peru, Nigeria, Kenya, Bekwai, ghana, Papua New Guinea, South Africa, Sri Lanka, Syria and Taiwan. The identity derives from your famous GreekВ athlete Milo, after his famous strength. Milo is included with hot or perhaps cold milk to give that a melted chocolate taste and extra structure. WhenВ combined with coldВ milk, В it retains theВ gritty texture ofВ its rawВ state. Milo can be stirred into steamed milk or perhaps hot water to create something similar to sizzling chocolate or cocoa. Glucose can be put into the Milo beverage, several people have fun with this without the addition of sweeteners, appreciating that for its delicate chocolate taste. Another conceivable use is producing a normal cup of chilly Milo and microwaving it for approximately 40вЂ“60seconds. This gives the Milo drink a biscuit cover on top. Another popular use is to sprinkle it on ice cream, especially vanilla ice cream. Milo can also be scattered on breakfast cereals. Milo is often the favoured beverage for the Tim. Also very popular is the " Magic Milo" that involves adding Milo to a tiny amount of milk with sugar and whipping it to increase how much...