Fundamental of promoting

 Fundamental of Marketing Essay

FUNDAMENTALS OF MARKETING

MKT243

GROUP TASK

Nestle, MILO

Prepared by:

NAME: | IDENTIFICATION NO .:

NURUL ASHIKIN BINTI KUSMANDI| 2012455422

WAN NURUL HURIL ‘AIN BINTI WAN HUSSIN| 2012277562

ANIS ATHIRAH BINTI ANUAR| 2012234688

MUHAMMAD FARIS BIN ABD RAHIM| 2012488368

FARIS IMADI BIN ABD WAHAB| 2012800118

Prepared for:

PUAN NOOR AMALIA BINTI OTHMAN

Date: 12-15 MARCH 2013

PREFACE

Alhamdulillah, we are very grateful to the Almighty God, who have bequeathed us the need to finish our project about " Nestle Milo” which is attached to our scheme Summary of Marketing, MKT260. Here, we wish to take this opportunity to express our highest gratitude and compliment to individuals who are involved directly or indirectly in this assignment especially our beloved Miss Noor Amalia bt Othman which can be our MKT260 lecturer.. Through this assignment, all of us examine that the important with the marketing strategies for the international organization like Nestle. Among the BBC global best 30 brands, we have evaluation of how a product's sales are influenced by brand name, weighted to get market management, stability and ability to combination national edges. The consumers are not aware of their origins. Close to, the product's prices usually reflect their proper worth in the eye of the buyer. It's always not a good idea that the strategy of offering affordable prices is to enter the advantaged economies and to pay the expense for the unknown quality of their products. Thank you to all people who are involved in making each of our assignment an excellent one and may all your help and effort are blessed.

LAUNCH

Nestle SA, the planet's leading food manufacturer and the market leader in the two coffee and mineral water, produces a wind product selection including well prepared dishes and cooking assists, milk-based items, cereals, quick coffee, pharmaceutical drugs and baby foods. Nestle SA is a publicly owned or operated company, with subsidiaries across the globe. It web page addresses in 104 countries. It is also the earth largest foodstuff and refreshment company with $71 billion in annual sales many 230, 000 employees around the world. It marketplaces some 8000 brandsВ that include instant caffeine. Remarkably, its products are sold in every single country on the globe, including in North Korea. Nestle cover of arms, the bird's nest, which usually refers to his name, has become a mark for these products being a secure care for their very own consumer product safety and quality. R and d based innovation capacity and strong brands are goal forВ Nestle.

BUSINESS BACKGROUND

Milo is a milk beverage with chocolates and malt,  produced by Nestlé and provided by Australia. It absolutely was developed by Jones in 1934. Milo is alsomanufactured in other countries,  includingSingapore, Malaysia, China, Thailand, Dalam negri, Philippines, Vietnam, New Zealand, Hong Kong, India, Asia,  Jamaica, Trinidad & Tobago, Chile, Republic of colombia, Peru, Nigeria, Kenya, Bekwai, ghana, Papua New Guinea, South Africa, Sri Lanka, Syria and Taiwan. The identity derives from your famous Greek athlete Milo, after his famous strength. Milo is included with hot or perhaps cold milk to give that a melted chocolate taste and extra structure. When combined with cold milk,  it retains the gritty texture of its raw state. Milo can be stirred into steamed milk or perhaps hot water to create something similar to sizzling chocolate or cocoa. Glucose can be put into the Milo beverage, several people have fun with this without the addition of sweeteners, appreciating that for its delicate chocolate taste. Another conceivable use is producing a normal cup of chilly Milo and microwaving it for approximately 40–60seconds. This gives the Milo drink a biscuit cover on top. Another popular use is to sprinkle it on ice cream, especially vanilla ice cream. Milo can also be scattered on breakfast cereals. Milo is often the favoured beverage for the Tim. Also very popular is the " Magic Milo" that involves adding Milo to a tiny amount of milk with sugar and whipping it to increase how much...

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