Digital commerce (EC) is the means of buying, selling, or exchanging products, services, or information over electronic systems or computer networks such as Internet. It is the technology that allows ventures and exchanges of digitized information between individuals or perhaps organizations. To define web commerce in a larger way, also, it is known as " e-business” that consists of servicing customer, working together with organization partners, and conducting electronic digital transactions during an organization. ”

E-commerce organizations can be differentiated by brick-and mortar companies, virtual agencies and click-and-mortal organizations. Brick-and-mortal organizations execute business off the internet, selling products and services in a physical retail outlet whereas virtual organizations conduct business activities solely on-line. While click-and-mortal is a form of business model that requires both offline and online operation which will include a website and a regular store. Web commerce is grouped into 6 categories which can be business-to-business (B2B), business-to-consumer (B2C), business-to-employees (B2E), consumer-to-business (C2B), intrabusiness EC, and business-to-business-to-consumer (B2B2C).

Technology evolved over the years, internet has become indispensable and is also truly historical in Malaysians' daily lives and actions. Malaysians dedicate to average of 20 several hours online each week and their internet usage supports the fact that Malaysia has bright upcoming for web commerce industry. Malaysian internet users use the internet for different reasons such as contact one another, to shop online and obtain information for education purpose. According to the Star online, Nielsen Company has carried out a study that Malaysians spent RM1. 8bil shopping on the internet recently and, it is expected to increase aggressively in the next few years. The acceptance of up-to-date technology, growing craze for online shopping and increased number of internet surfers are some...